With any campaign, whether the campaign is for political office or to raise awareness or funds for a cause, effective marketing is key to getting the message in front of the public. There are a variety of strategies that can help a campaign get attention, from public events to the handing out of promotional items. Campaign flyers, pens, t-shirts, bumper stickers and other memorabilia is one way that campaigns draw the attention of the public. These items can have the name of the campaign, its central message and a website address where people can go to get more information about the campaign (or candidate) as well as pose questions and interact with those involved in the campaign.
Bumper stickers are in particular quite useful as campaign stickers. When supporters place them on their vehicles or in other prominent locations, such as in a business window on or door, there a greater chance that more people will see them and read the information than you might get with some others types of promotions. The ones on vehicles are particularly useful because they serve as mobile billboards.
Many campaigns will hire a professional graphic artist or designer to create designs that are eye-catching and that help to reflect the spirit or tone of the campaign. However, it is also possible to create your own campaign stickers, be they political stickers or business related, through the use of a graphics program like Photoshop or GIMP. It is easy to add photos and other images to your sticker design by importing them to the program. There are a number of different sizes of sticker paper that can be utilized for printing your campaign materials from an office printer.
It is important that you consider the size of the sticker when developing a design. For example, for round stickers that supporters will be wearing you may want to use a photograph of the candidate with his name at the top and in a smaller font at the bottom the web address of the campaign. Use colors that catch they eye. Studies have shown that colors like red and yellow, for instance, tend to attract more attention then brown, so think about the colors you use when creating text. Also, be careful when choosing a font style for text. It is very important that the text can be easily read, so you may want to avoid cursive fonts or anything not easily recognized.