With all of the different ways to market yourself online, it is easy to get lost in the latest marketing technology. However, technology is actually experiencing a backlash in the consumer marketplace. People are getting tired of seeing everything in full 3D HD, in your face, super saturated color and pristine sound.
Sometimes you just have to go back to basics. When you do, it is best to stick with the tried and true methods that have worked for generations. One of the most effective of those methods has always been custom decal stickers.
Stickers are one of the lowest cost forms of promotion available on the market today. Since they can be put literally anywhere, you can drive your message in targeted locations and to specific customer types. There is no other offline marketing technique that is more cost effective when it comes to targeted geographic promotion.
One method of promotion that has always worked wonders is the custom decal in rush hour traffic routine. It is the easiest way to burn the image of your business and your brand into the minds of the consumer without hard selling them. Everyone is stuck in traffic anyway looking at everything out of pure boredom. Why not put your business in that environment to get them used to looking at you?
Stickers also have a much longer “stick time” than other forms of paper promotion such as flyers. Custom decals can not be so easily thrown away or cast aside. In fact, if the decal is designed attractively, people may actually want to promote it on their cars or in their homes. This is never the case with the flyer.
Consider investing in custom sticker printing for your business and take advantage of the revitalization of the sticker. When technology becomes overload, go back to the basics. Remember the sticker and you will never want for business.